Thinking or decided to start a career in SEO? Then it’s a great choice you have made! The very good news is that you can learn digital marketing without even pursuing a digital marketing course at a university or college, though there are several options in a row. So, you can start a career in Digital marketing by learning the required skills using any online resources and by serving various clients around the world just by sitting at your home. To simplify this process, and to provide you with easier ways, we have given the steps here.
- Get to know the basics of digital marketing.
- Start your own website.
- Become an SEO Expert.
- Get a Google Ads Certification.
- Master Facebook Ads Advertising.
- Become an expert in Google Analytics.
- Get a digital marketing job as a freelancer.
- Get a real internship.
Getting your first entry-level digital marketing job can seem like a daunting challenge, especially when you don’t have any professional experience under your belt. There are plenty of people out there getting great jobs at top-notch companies with very little “official” experience.
However, since the internet is almost endless, digital marketing has to deal with a lot of skills and roles so that you can cut through the competition. It has become a very lucrative option and the demand of digital marketers is increasing.
Get to know the basics
For all the beginners, the first step is to understand what digital marketing is and observe how Digital Marketing works, the main components that enhance digital marketing.
It has several components that cover multiple areas of online promotion. But you need to understand that it’s not a one or two discipline, has some processes (channels) that can participate in the concept- Digital Marketing campaign
Start your own website
Once you are familiar with the basics, the next move is to put your hands on and start practising digital marketing. The best way to visualize the different digital marketing nuances in the real world is to begin your own website.
Digital marketing is nevertheless a concept you can memorize from a book, but it’s practical. You are supposed to apply the different techniques in real-time; not only the theory behind Search Engine Optimization (SEO) and Social Media Marketing.
Become an SEO Expert
If you are not good at SEO, you cannot be successful in the digital marketing career in the long term. You must become an SEO proficient and then build every other skill. With this SEO technique, you can learn how to create a dynamic website through which both you can generate income, and you have the option to apply the same technique to improve your Facebook paid campaigns and Google Ads. So, build your SEO career picture-perfect, and when you think that you have mastered all the skills of SEO then continue with the rest.
Get a Google Ads Certification
One of your job responsibilities as a digital marketer is to use Google Ads (previously known as Google AdWords) and to promote various products, services in multiple Google websites and properties on the Internet.
Hence, the quickest way to acquire the mandatory skills is to get a Google Ads certification. Google has many resources to aid you becoming a Google AdWords Expert, and taking back a certification is a better way to prove to your potential employers and clients that you possess the necessary skills.
Facebook Ads Advertising
The next baby step is to start with Facebook Ads. As a digital marketer, you should know how the various social media networks work (Twitter, Instagram, Pinterest, LinkedIn) but in the recent trend, most of your time & campaign budget, will be spent on either Facebook or Instagram. Besides being a great social network, Facebook is now one of the best and important tools for any digital marketing campaign.
Become an expert in Google Analytics
In addition to learning the variety of tools that generate better traffic, as a digital marketing professional, you must be knowing Google Analytics. One of the pivotal characteristics of any campaign in digital marketing is that every post is measurable. You will be known how many people or viewers have engaged in your campaigns & how many people clicked on your promoted ad, how many conversions have been generated and a set of other metrics that cover each aspect of a campaign.
Get a real internship
An alternate way to stimulate your skills and experience fast is to get a job as a digital marketing intern in a well-established agency in your locality. This is recommended because you get a chance to learn digital marketing at 360 degrees & how a current trend digital marketing agency works. Also, you can make use of some of their practices to decide later to begin your own agency or join another company as a digital marketing strategist.
