On-page search engine optimization: On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
Here are the biggest factors included.
- Page Titles
- Meta Descriptions
- Keyword research
- URL Structure
- Heading Tags (H1, H2, H3, H4, etc.)
- Image Optimization
- Internal Linking
- Use Responsive Design
- Boost Site Speed
- Use Social Sharing Button
- Create a sitemap
Meta Content Page title: Each title needs to be unique and no longer than 60–75 characters .optimize titles is by including relevant keywords.
Meta Description: Each description needs to be unique and no longer than 320 characters.
Keyword Research:
Keyword research is when people use keywords to find and research actual search terms that people enter into search engines. The knowledge about these actual search terms can help inform content strategy or marketing strategy overall.
WHERE DO YOU NEED TO USE KEYWORDS?
- URL
- Meta description
- In headings
- As link anchor text when possible
- In the alt text, file names, and titles of images
- In the page title
- Create Quality Content More Frequently
Optimizing URLs for SEO:
- All lowercase, separated by hyphens (-)
- Short, relevant and descriptive of the content
- www vs non-www redirecting properly
- URL without the / at the end redirecting to version with / (or vice versa)
- Proper usage of http:// and https://
Image Optimization:
The Alt tag is the most important image optimization factor. search engines are text-based, they can not read images and videos.
Internal linking:
Internal linking is a key SEO tactic for publishers. With the right internal linking strategy your pages will rank higher.
Use Responsive Design:
Optimizing your website for mobile devices will not only prove to be beneficial to your marketing goals but can also help your customers make business decisions efficiently. Just remember that it doesn't mean a responsive design for your website. It involves factoring mobile into an omnichannel customer journey and finding new and improved ways to reach and engage your target audience.
Boost Site Speed:
Websites that load quickly have better engagement and conversation rates.
Use Social Sharing Button:
Use the Social media share button on your web page.
Create a sitemap:
Having a sitemap will also help you keep track of your current links, allowing you to update or remove non-working links as part of your optimization efforts.
Off-Page SEO
off-page SEO which refers to backlinks and other external signals.
- Social bookmarking
- Creating Shareable Content
- Forum Submission
- Blog Directory Submission
- Article Submission
- Video Submission
- Image Submission
- Document Sharing
- Infographics Submission
Social bookmarking:
social bookmarking sites are considered quality backlinks according to search engines. And we as a whole realize that the quality backlinks help us to increase our website and Google Page Rank
Creating Shareable Content:
With the help of content, you can increase brand awareness or credibility and create an online community for users.
Blog Directories submission:
Top High PR Dofollow link Blog directory sites, which give your business: High-quality traffic and backlinks.
Article Submission:
The article Submission process allows us to secure backlinks from most popular Articles, improving your search engine ranking.
Video Submission:
YouTube is your best channel to use for video marketing, building your traffic and brand awareness, expanding your social reach, marketing to audiences overseas, improving your ROI, and diversifying your video marketing strategy with multiple channels.
Image Submission:
Image submission can be an incredible method to boost your website's SEO and share data about your business.
Document Sharing:
It is one of the OFF Page strategies in SEO. Document sharing means sharing document such as PDF, Word, PowerPoint, Whitepapers, Case Studies etc.
Info-graphics Submission:
Infographics are one of the most popular methods for bringing traffic to your website and gaining valuable backlinks.
