what is Digital Marketing?
Digital Marketing refers to the promotion of products or services through digital channels, such as search engines, social media, email, and websites. It's a data-driven approach to marketing that involves using various tactics and techniques to reach and engage with target audiences online. The goal of digital marketing is to drive traffic, generate leads, and ultimately, increase sales and revenue. Some common digital marketing activities include search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, and influencer marketing.
Here are 10 digital marketing ROI metrics you should know:
Conversion rate: the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
Cost per acquisition (CPA): the total cost of acquiring a new customer or conversion, including advertising and marketing expenses.
Return on ad spend (ROAS): the return on investment for a specific advertising campaign, calculated as revenue divided by ad spend.
Bounce rate: the percentage of website visitors who leave after only viewing one page.
Average time on site: the average amount of time a visitor spends on a website.
Click-through rate (CTR): the ratio of clicks to impressions, calculated as the number of clicks divided by the number of impressions.
Lead-to-customer rate: the percentage of leads that become customers.
Customer lifetime value (LTV): the estimated revenue a customer will generate over the course of their relationship with a business.
Social media engagement rate: the number of likes, comments, and shares on social media posts, divided by the number of followers or total reach.
Website traffic: the number of visitors to a website.
